It would be just as hard to function as a human being with no brain as it would to sustain an evolving music industry without public relations. People may think that the artists who write and produce their music have everything to do with the gaining popularity that they receive over time. The artists that write and produce their music play a small role in the publicity that they generate, which is unfortunate but true.

I was raised in a family where music played a vital part in our everyday lives. Ever since I was 8-years-old, I always wondered who the bands were that I saw on posters all around my house. These posters were like eye-candy that almost made me fall in love with a band before I even listened to them. I realize now that I was experiencing some of the tactics that public relations practitioners use while promoting bands. The music industry is a very competitive field making it where very few bands achieve fame. Bands that have so much potential sometimes fall under the radar and are never discovered, in my opinion, due to lack of public relations to build their reputation.

Public relations practitioners use lots of different tactics while working in the music industry. It’s all about promotion, and these tactics can go as far as driving in thousands of fans to support music festivals to just bringing out fans to a bar to hear a local band. In the music industry, public relations practitioners have to engage themselves in many areas in order to generate the publicity they are striving for. Some of these areas include album press releases, tour press releases, music news press releases and the use of social media platforms. According to Heather McDonald’s Album Press Release Template, a decent press release can be the key component in generating publicity for an artist’s album. I also believe that tour press releases can be one of the indicators of a sold-out tour. Tour press releases help generate publicity for an upcoming band’s tour. The public relations team’s main goals are to sell tickets and fill seats. The tour press release helps make that possible.

The public relations practitioner wants to promote these press releases to the media to get the names of the artists out to the public. When I see unfamiliar bands on television, I know their public relations team must be doing a suitable job communicating with the media to improve the band’s publicity. I often have wondered how an artist’s image and reputation was being built in order to help them make it in the music industry and maintain good publicity. According to a blog written by Jacqueline Akbarian, PR is Essential in the Music Industry, the public relations department in the music business is referred to as the publicity team. The publicity team’s number one objective is to build an image of an artist. This image can be one of the most vital tools in deciding if an artist will make it or not.

Public Relations practitioners are also active in the music industry by hosting large music festivals. Businesses like Superfly Productions and AC Entertainment take part in putting on these festivals. Public relations personnel are the masterminds behind both hosting these events and getting people to attend. I actually attended Bonnaroo in 2004 when it was in its third year and still generating more hype than any other music festival ever has. My parents and I sat in dead-still traffic for 14 hours causing us to miss most of the first night. I see now that the hype that was built for this music festival was a direct result of good public relations. A PRSA article, PR’s role in building Bonnaroo, talks more in detail about a PR personnel’s role in putting on the music festival. I believe that pleasing the music fans attending the music festival is one of PR’s main goals, so attendees will generate good publicity by word-of-mouth and also make it back the following year.

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